Why Advantig Products Don’t Contain Artificial Colors & Preservatives
Artificial Colors in Kids' Food
Additives like artificial colors & pre
servatives negatively impact brain function
The Lancet 2007, Nov. 3:370(9598) 1560-7. “Food Additives & Hyperactive Behavior in 3 Year old and 8/9 Year Old Children in the Community: A Randomized, Double-Blinded Placebo Controlled Trial.” McCann D., Barrett A., Cooper A., Crumpler D., Dalen L., Grimshaw K., Kitchin E., Lok K., Porteous L., Prince E., Sonuga-Barke E., Warner JO., Stevenson J. School of Psychology, Dept. of Heatlth, University of Southampton, UK. 300 Children Studied.
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From Dr. Schlesser:
Kids are conditioned to select brightly colored products. This extends beyond toys — to foods, which results in consumption of non-nutritive food additives like artificial colors, artificial flavors and preservatives. Published research now confirms that many of these non-nutritive molecules can alter brain function in kids.
This 2007 Lancet Study is a very well-designed, randomized, double-blind, placebo-controlled trial that finally settles the controversy over the impact of non-nutritive food additives on behavior and learning in kids. This trial took place in Great Britain and studied 300 children. The conclusion was that food additives adversely impacted behavior, directly contributing to hyperactive behavior. The findings were so profound that Britain’s Food Standards Agency issued an advisory to parents immediately.
It has been nearly two years since this study’s findings were published and yet there has been no response by the US Government.
For many years, pediatricians have downplayed the impact of artificial colors & preservatives on behavior – even though many parents have been convinced of the link.
American Academy of Pediatrics – Grand Rounds
ADHD & Food Additives Revisited – Alison Schonwold, MD, FAAP, Developmental Medicine Center, Children’s Hospital, Boston, MA, American Academy of Pediatrics, Grand Rounds 2008; 19:17.
ADHD & Non-Nutritive Additives
“The overall findings of the study are clear and require that even we skeptics,
who have long doubted parental claims of the effects of various foods on the
behavior of their children, admit that we might have been wrong.”
From Dr. Schlesser:
Just last year, the American Academy of Pediatrics weighed in on the issue of Artificial Colors and Non-Nutritive Food Additives and after a thorough evaluation of the available scientific literature, including the landmark 2007 study in The Lancet. Their conclusion: “the overall findings of the study are clear and require that even we skeptics who have long doubted parental claims of the effects of various foods on the behavior of their children, admit that we might have been wrong.”
This is an official position statement of the American Academy of Pediatrics.
Do artificial colors have a scientifically justifiable place in our children’s food supply?
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